From The Vault: Dickies ‘Working Class’ Wear (1978)

Dickies ‘Working Class’ Wear. (‘Popular Mechanics’ magazine, November, 1978) “We’d sell a lot more if they weren’t so damned durable.” A happy prisoner and his cheerful guards. Daily 70s Ad #320: Dickies ‘Working Class’ Wear originally appeared in the November, … Continue reading

70s Commercials: Cap’n Crunch, Wish-Bone Italian, Schlitz Malt Liquor, Garanimals (1976-79)

Happy Funshine Friday, Bionic pals! Today, we dive into vintage commercials for Cap’n Crunch cereal (starring the voice of Daws Butler), Wish-Bone Italian dressing (narrated by William Shatner), Schlitz Malt Liquor (with Robert Ridgely), and Garanimals kid’s clothing. Have a … Continue reading

70s Commercials (Buried Treasures): Levi’s (John Goodman), Crest, Diners Club, Arrow Shirts (1979, 1971)

*Time for more “Buried Treasure” commercials that appeared on the Bionic Disco YouTube channel but not here on the website.* This time on Buried Treasures, we’ve got three commercials from 1979 and one from 1971. First up, it’s a somewhat … Continue reading

70s Commercials: ‘ABC After School Special,’ Sears Slacks, Sara Lee, Calgon (1972-75)

I’ve got a fine assortment of vintage seventies commercials for you today. You’ll spy spots for the first season of the ABC After School Special (which featured the debut of Timer), Sears polyester slacks (with Bob Griese), Sara Lee breakfast … Continue reading

70s Commercials: Steve Martin For Fortrel, Chiffon ‘Mother Nature,’ Campbell’s, Kellogg’s Special K (1973-74)

Our main attraction today is a weird and wonderful 1973 commercial for Fortrel Polyester starring Steve Martin and Howard Hesseman. There’s also a classic Chiffon margarine spot with Dena Dietrich as Mother Nature, as well as commercials for Campbell’s soup … Continue reading

70s Commercials: Jell-O, AMC Matador, Wrangler, Power Tennis (1974)

We’re focused on 1974 today and a lovely set of “new” commercials. Enjoy spots for Strawberry Jell-O, the AMC Matador (don’t see many of those on the road these days), Wrangler women’s fashions, and Power Tennis with Bobby Riggs. JELL-O … Continue reading