A non-gratuitous photo of a half-naked woman. (Ivory Soap, early 1970s)
“Get down to basics with Ivory. A natural soap for healthy-looking skin.”
Let’s lather up the Daily 70s Spot. Here we have a typical-for-the-era Ivory Soap commercial featuring “a wife and mother.” Spot aired in the early 1970s. Narration by Mason Adams.
Daily 70s Spot # 132: Ivory Soap Commercial, Early 1970s
Today we have a quartet of exceptional, early-1970s images for you to ogle. Firstly, photos of Harlem and the Lower East Side, New York by Camilo José Vergara. Secondly, a quick presidential visit for soccer superstar Pele.
Everyday Life in the Hood: New York City (1970-1973)
Puerto Rican Wedding, East Harlem, 1970. (Photo: Camilo José Vergara via Time.com)
East Harlem, 1970. (Photo: Camilo José Vergara via Time.com)
Avenue C, Lower East Side, 1970. (Photo: Camilo José Vergara via Time.com)
Vergara Quote via Time.com:
“Eager to be tough, I rejected my beginning efforts as sentimental and unoriginal. In 2013, I am happy my earliest pictures of New York survived. I see these images as fading glimpses of a city that disappeared — unique historical artifacts depicting intimate moments of people who stayed behind and documents of the decrepit buildings they inhabited.”
President Ford and Pelé kicking it, June 28, 1975. (Photo: NPR via Ford Presidential Library Facebook page)
NPR Quote:
“A visit from Edson Arantes Nacimento, better known as Pelé. He stopped by the Rose Garden on June 28, 1975, to share some pointers on soccer with President Ford.
In a background memo for the meeting Secretary of State Henry Kissinger, himself a soccer fan, noted that Pelé was not only one of the world’s foremost athletes but also the most highly paid at the time.”
Time fer a commercial. Yup. Yup. (Eckerd Drugs, 1979)
“Twice the prints. Twice the film. And now, twice the guarantee.”
Daily 70s Spot time. Here we have an Eckerd Drugs commercial featuring Kodak film, a lovable country bumpkin and a policy of “Twice the Guarantee.” Spot aired in March of 1979.
Daily 70s Spot #131: Eckerd Drugs Kodak Film Commercial, 1979
George Burns. God in a plastic raincoat. (‘Oh, God,’ 1977)
Oh, God! was directed by Carl Reiner and hit theaters in October of 1977. The comedy was a commercial and critical success and ended up the seventh highest-grossing film of the year.
The movie stars singer-songwriter, John Denver as Jerry Landers, a Burbank, California grocery store manager who is visited by God and asked to spread a word of peace and hope for mankind. Comedy legend, George Burns plays God.
Far out! It’s Teri Garr and John Denver. (‘Oh, God,’ 1977)
I was inspired to watch Oh, God! again last week after re-watching Burns in Going in Style. The film still holds up as a charming, entertaining piece but does feel a bit quaint for 2013. It would be interesting to see what a remake would do with the social media, 24-hour news channel angle for modern times. Not that I would condone a remake. They’d probably get Dwayne “The Rock” Johnson to star as God this time around.
Catch the Oh, God! trailer below. It has a copyright date of 1978 so is likely a trailer released to keep hype flowing for the film or for a slightly later release in another English-speaking market.
“When America needs a better idea – Ford puts it on wheels.”
Let’s roll out the Daily 70s Spot. Here’s a Ford Thunderbird commercial highlighting the new ’77 vehicles. They’re “thinner” with a “wide stance.” Spot aired in early 1977.
Daily 70s Spot #130: Ford Thunderbird Commercial, 1977
Rik Emmett and Triumph laying it on the line in 1979
Last week on Music for Monday we had a slice of Barry Manilow. This time around we tilt to the opposite side of the 70s musical spectrum for a taste of Triumph.
An inspiration for Harry Shearer and Spinal Tap’s Derek Smalls? (Mike Levine of Triumph, 1979)
Triumph, a hard-rocking trio from Ontario, Canada, released “Lay It on the Line” in the summer of 1979. The tune was recorded in late ’78 for the band’s Just a Game L.P. “Lay It on the Line” peaked at #86 on the Billboard chart but received substantial rock radio airplay. More than the chart placing may imply.
Triumph, ‘Lay It on the Line’ Official video, 1979