Cobra Baseball Shoes ‘Tom Seaver.’ (‘Boy’s Life’ magazine, Aug. 1979)
“So strike with Cobra…and you’re in the action.”
The Cincinnati Reds’ Tom Seaver plays with the “feet of champions.” Daily 70s Ad #10: Cobra Baseball Shoes ‘Tom Seaver’ originally appeared in Boy’s Life magazine, August, 1979 issue.
Previously on Daily 70s Ad: Heineken ‘Tremendous’ (1970)
Herb Alpert and his disco aura “Rise” to the occasion, 1979.
Herb Alpert released the smooth-grooving instrumental, “Rise” in the summer of 1979. On July 28 it debuted on the Billboard US “Hot 100.” After a slow climb and some promotion on TV’s General Hospital, “Rise” rose to #1 – spending two weeks at the top in October ’79.
Here we find Alpert miming to the song (written by Andy Armer and Randy Badazz) on a TV show with what appears to be some sort of disco harem. Turn the lights low and get groovy. If you’re not familiar with the song by name, you’ll have an “Oh, yeah” moment once the trumpet kicks in.
Previously on Music for Monday: The Cars, ‘Just What I Needed’ (1978)
Heineken ‘Tremendous’ (‘LIFE’ magazine, Nov. 13, 1970)
“Heineken tastes tremendous.”
A simple photo of a meal and glass of Heineken does most of the talking here. Daily 70s Ad #9: Heineken “Tremendous” originally appeared in the November 13, 1970 issue of LIFE magazine.
(Source: LIFE)
Previously on Daily 70s Ad: Sheraton Hotels ‘Revolution’ (1976)
Yes, there’s little quartz crystals in there keeping time. (Piaget watch commercial, 1979)
“Unfailingly accurate.”
Here’s your first Sunday 70s Spot: a Piaget commercial featuring the water-resistant, electronic, quartz watch. You’ll find an end tag for Texas-based department stores, Neiman-Marcus. Spot aired in November of 1979. *Apologies, there is some audio tweaking halfway through.
Previously on 70s Spots: Avis Rent-A-Car ‘We Try Harder’ (1978)
Sheraton Hotels ‘Revolution.’ (‘New York’ magazine, May 24, 1976)
“Sheraton’s Fearless Reservation lets you celebrate the revolution. Without a battle.”
1976: year of the Bicentennial celebration. Unwritten law states that everything must be related to the American Revolution. Even hotel ads. Go, USA!
Daily 70s Ad #8: Sheraton Hotels ‘Revolution’ originally appeared in the May 24, 1976 issue of New York magazine.
(Source: New York)
Previously on Daily 70s Ad: Ford Pickups (1973)
Next scene: Avis agent busted for ‘Unlawful Entry’ and causing a heart attack. (Avis commercial, 1978)
“We try harder – Avis. Avis – we don’t know another way.”
As promised, the 1970s commercials are back at the ‘Disco for weekend visits. Here’s an Avis rent-a-car commercial featuring an agent waking up a sleeping couple. Spot aired in March of 1978. The sleepy actor is Michael Vale of Dunkin’ Donuts fame (and this spot for Wang).
Previously on 70s Spots: Heinz French Fries (1978)