Mattel – Dr. Seuss Toys. (‘LIFE’ magazine, Nov.13, 1970)
“Now, your little ones can play with these wonderful, whacky Dr. Seuss characters.”
Today through Friday I’ll be posting a series of Mattel toy ads that ran together in a 5-page LIFE spread. These are too cool not to share. Stay tuned.
Daily 70s Ad #23: Mattel – Dr. Seuss Toys originally appeared in the November 13, 1970 issue of LIFE magazine.
(Source: LIFE)
Previously on Daily 70s Ad: Blue Boy Scout Uniform (1974)
“Right now, at your Ford dealer…” (Ford commercial, 1979)
“This baby’s built tough!”
On Saturday we had a double-shot of cereal commercials. For the Sunday 70s Spot, we have a Ford vehicle two’fer.
Here’s former Chicago Bears linebacker, Dick Butkus for Ford Vans, followed by a spot for Ford F-150 pickup trucks. Roll it!
Previously on 70s Spots: Super Sugar Crisp & Honeycomb Cereal (1977)
Blue Boy Scout Uniform. (‘Boy’s Life’ magazine, Jan. 1974)
“The right-on uniform. It’s rough & tough!”
Note the fancy secret handshake going on in there. Pretty crafty! Daily 70s Ad #22: Blue Boy Scout Uniform originally appeared in the January, 1974 issue of Boy’s Life magazine.
(Source: Boy’s Life)
Previously on Daily 70s Ad: Green Boy Scout Uniform (1974)
Sugar Bear’s got a golden coat. (Super Sugar Crisp commercial, 1977)
“Golden sugar-coating makes my cereal…” “Sweet, sweet, sweet!”
It’s Saturday morning. I see you’ve gotten up early to fix yourself a heaping bowl of cereal and switch on some cartoons.
The Honeycomb gang laugh it up with Gag Trophies. (Honeycomb commercial, 1977)
“Four different gag trophies. One in each specially-marked box…”
Here’s a double-dose of Post cereal fun with Super Sugar Crisp (featuring Sugar Bear voiced by Gerry Matthews) and Honeycomb cereal (with Scott Baio of Happy Days fame). Both spots aired in 1977.
Previously on 70s Spots: Marlboro Cigarettes TV Commercial (1970)
Green Boy Scout Uniform. (‘Boy’s Life’ magazine, Jan. 1974)
“The weariteverywhere uniform.”
I like the sporty look with matching red converse sneakers. Daily 70s Ad #21: Green Boy Scout Uniform originally appeared in the January, 1974 issue of Boy’s Life magazine.
(Source: Boy’s Life)
Previously on Daily 70s Ad: Benelli Mini-Cycles (1972)
He may be “Little” but he’s got a mighty large hairdo. (Steven Warner as ‘The Little Prince,’ 1974)
To lead us into the weekend we have a short, sweet and melancholy tune from Stanley Donen’s 1974 movie version of The Little Prince.
The Little Prince motion picture was based on the 1943 novella by Antoine de Saint-Exupéry and in the clip below we find the Rose (Donna McKechnie) serenading the Prince (Steven Warner). Lyrics and music are by Lerner and Lowe. Have a fantastic Funshine Friday!
Previously on Funshine Friday: ‘Dr. Seuss’ Cat In The Hat’: ‘Calculatus Eliminatus’ Song (1971)