Music For Monday: Bonnie Tyler, ‘It’s A Heartache’ (1978)

"Hits you when you're down..." (Bonnie Tyler, 'It's a Heartache,' 1978)

“Hits you when you’re down…” (Bonnie Tyler, ‘It’s a Heartache,’ 1978)

Welsh singer, Bonnie Tyler released “It’s a Heartache” (written by Ronnie Scott and Steve Wolfe) in the fall of 1977. The song hit #4 in the UK in November ’77 and by June of 1978 had climbed to a high of #3 on the Billboard “Hot 100.”

I can remember “It’s a Heartache” when it ruled the summer radio airwaves (I would have been 11-years-old). It seemed to me like the song was playing every 15 minutes for about a year. I’m surprised it wasn’t #1 – but Andy Gibb’s “Shadow Dancing” and Gerry Rafferty’s “Baker Street” kept it from the pinnacle of the charts.

Bonnie Tyler: ‘It’s a Heartache,’ 1978

Previously on Music for Monday: Hot Chocolate, ‘You Sexy Thing’ (Live ’76)

Daily 70s Ad: Presenting Datsun 610 (1973)

Presenting Datsun 610. ('Popular Science' magazine, Apr. 1973)

Presenting Datsun 610. (‘Popular Science’ magazine, Apr. 1973)


(Click ad to enlarge)

“Own a Datsun Original.”

Meet the new Datsuns – in 1970s yellow. Daily 70s Ad #58: Presenting Datsun 610 originally appeared in the April, 1973 issue of Popular Science magazine.

(Source: Popular Science)

Previously on Daily 70s Ad: Cincinnati Bell ‘Psychedelic Nightmare’ (1976)

Sunday 70s Spots: Schlitz Beer ‘Bulls & Gusto’ (1977 & ’79)

"If you don't have Schlitz, you don't have gusto." (Schlitz beer commercial, 1977)

“If you don’t have Schlitz, you don’t have gusto.” (Schlitz beer commercial, 1977)

“Don’t Say Beer, Say Bull!”

A very good, relaxing Sunday to you. Today we’ve got a Schlitz beer double-header. Both spots are somewhat humorous. Firstly, we have a boxer who’s full of gusto. Secondly, a thirsty cowboy crawls into town for a drink and meets the Schlitz Malt Liquor Bull. Quaff it!

Schlitz Beer ‘Boxer Gusto’ Commercial, 1977

Schlitz Beer ‘Cowboy Bull’ Commercial, 1979

Previously on 70s Spots: Chevy Camaro & Monte Carlo (1978)

Daily 70s Ad: Cincinnati Bell ‘Psychedelic Nightmare’ (1976)

Cincinnati Bell 'Psychedelic Nightmare' ('Cincinnati' magazine, Apr. 1976)

Cincinnati Bell ‘Psychedelic Nightmare’ (‘Cincinnati’ magazine, Apr. 1976)


(Click ad to enlarge)

“Running for the phone can turn into a nightmare.”

A little bit of the 1960s influencing this trippy ad. Daily 70s Ad #57: Cincinnati Bell ‘Psychedelic Nightmare’ originally appeared in the April, 1976 issue of Cincinnati magazine.

(Source: Cincinnati)

Previously on Daily 70s Ad: Smirnoff Brunch (1970)

Saturday 70s Spots: Chevy Camaro & Monte Carlo (1978)

Introducing the Camaro Berlinetta - with plush interior and unique suspension. (Chevy commercial, 1978)

Introducing the Camaro Berlinetta – with plush interior and unique suspension. (Chevy commercial, 1978)

Today we have a pair of Chevrolet commercials for you to test drive. First up, a spot introducing the brand new Camaro Berlinatta model. After that, you can view the luxury of the Chevy Monte Carlo.

Chevy Camaro Berlinetta Commercial, 1978

Chevy Monte Carlo Commercial, 1978

Previously on 70s Spots: Red Skelton For House Of Windsor Cigars (1979)

Daily 70s Ad: Smirnoff Brunch (1970)

Smirnoff Brunch. ('LIFE' magazine, Nov.13, 1970)

Smirnoff Brunch. (‘LIFE’ magazine, Nov.13, 1970)


(Click ad to enlarge)

“A time for coming together.”

Ah, Vodka for brunch. Sign me up! (Check out our 1972 Smirnoff ad too.) Daily 70s Ad # 56: Smirnoff Brunch originally appeared in the November 13, 1970 issue of LIFE magazine.

(Source: LIFE)

Previously on Daily 70s Ad: Sanka Coffee ‘Boxer’ (1972)