70s Spots: Panasonic Cassette Recorder (1977)

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The cassette tape recorder for infants. (Panasonic commercial, 1977)

The cassette tape recorder for infants.
(Panasonic commercial, 1977)

“Take a picture of a voice.”

Cassette tapes are hot right now, so let’s take a look back at the magic of portable tape recorders. This spot from Panasonic aired in November of 1977.

As a kid I went around recording all sorts of voices and music on portable recorders. A few tapes of which have actually survived. (That reminds me – I’ve gotta transfer those things to digital files one of these days.)

Panasonic Cassette Recorder Commercial, 1977

Previously on 70s Spots: Plymouth Volaré Wagon (1976)

70s Spots: Plymouth Volaré Wagon (1976)

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'The new small wagon with the accent on comfort and economy.' (Plymouth Volaré commercial, 1976)

‘The new small wagon with the accent on comfort and economy.’
(Plymouth Volaré commercial, 1976)

“Economy with comfort. Now you can find both.”

Here’s super-smooth singer Sergio Franchi again with another stylish Plymouth Volaré commercial. This one takes a look at the Volaré wagon. The spot aired in January of 1976 and was produced in ’75.

Plymouth Volaré Wagon Commercial, 1976

Previously on 70s Spots: Plymouth Volaré ‘Comfort’ (1976)

70s Spots: Plymouth Volaré ‘Comfort’ (1976)

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Take yourself back to a time when this said 'luxury.'

Take yourself back to a time when this said ‘luxury.’

“The new small car with the accent on comfort.”

Here’s internationally-renowned singer Sergio Franchi presenting the new Plymouth Volaré. You remember these spots, don’t you? This one aired in January of 1976 (produced in ’75).

“Volare! Woah-oh…”

Plymouth Volaré ‘Comfort’ Commercial, 1976

Previously on 70s Spots: JCPenney ‘Mr. Dynamite’ (1972)

70s Spots: JCPenney ‘Mr. Dynamite’ (Ron Carey, 1972)

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Ron Carey is JCPenney's 'Mr. Dynamite.'

Ron Carey is JCPenney’s ‘Mr. Dynamite.’

“Doesn’t look like much does he? But, wait…”

High Fashion time! Here’s a JCPenney knit shirt spot featuring “Mr. Dynamite” aka actor Ron Carey of Barney Miller fame.

The commercial aired in November of 1972.

JCPenney ‘Mr. Dynamite’ Commercial, Ron Carey, 1972

Previously on 70s Spots: ’71 Mercury Montego (1970)

70s Spots: ’71 Mercury Montego (1970)

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The all-singing, all-dancing Mercury Montego for 1971!

The all-singing, all-dancing Mercury Montego for 1971!

“Step up, everybody ’cause here she comes – Mercury Montego for ’71!”

Yesterday we took a look at the Mercury Comet for ’71. Today, we have the ’71 Mercury Montego. This spot, which aired in October of 1970, features a mighty dance number, so feel free to tap your feet as it rolls along.

’71 Mercury Montego Commercial, 1970

Previously on 70s Spots: ’71 Mercury Comet (1970)

70s Spots: ’71 Mercury Comet (1970)

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The '71 Comet - out standing in its field. (Mercury commercial, 1970)

The ’71 Comet – out standing in its field.
(Mercury commercial, 1970)

“Better ideas make better cars.”

Here comes the Mercury Comet for 1971. This little blue bomber is ready to whisk you away from an angry bull at a moment’s notice! The spot below aired in October 1970.

(On a personal note: There go my 40s! I’m celebrating my 50th birthday today.)

’71 Mercury Comet Commercial, 1970

Previously on 70s Spots: Miller Lite (Rosey Grier, 1976)