70s Commercials: Hanes Pantyhose, Pepsi ‘Skateboarders,’ Miller Lite, Adorn (1977)

“Gentlemen prefer Hanes!”

Hello, friends of the ‘Disco. This time around, we have a set of vintage commercials from the year 1977. We start off with Hanes Pantyhose and their famous “Gentlemen prefer Hanes” campaign.

After that springy, stretchy spot, you’ll take in ads for Pepsi (with awesome 70s skateboarding), Miller Lite Beer (with Nick Buoniconti), and Adorn Hairspray.

‘GENTLEMEN PREFER HANES’ COMMERCIAL (1977)

Hanes Ultra Sheer Pantyhose commercial featuring a famous song and an artist’s model. Spot aired circa 1977.

PEPSI ‘SKATEBOARDERS’ COMMERCIAL (1977)

Pepsi Cola commercial featuring Southern California skateboarders. Spot aired circa 1977.

MILLER LITE BEER COMMERCIAL (NICK BUONICONTI, 1977)

Lite Beer from Miller commercial featuring football player Nick Buoniconti (Notre Dame, Patriots, Dolphins). Narrator is likely Eddie Barth. Spot aired November 1977.

ADORN HAIR SPRAY COMMERCIAL (1977)

Adorn Self-Styling and Firm & Free Hair Spray commercial. Spot aired January 1977 (produced in ’76).

Previously on 70s Commercials: Sara Lee Cake, Wamsutta’s Calvin Klein, Sinutab, Goodyear ‘Bigfoot’ (1974-76)

More Hanes: 70 Commercials: Baggies ‘Alligator,’ Rival Crock-Pot, Hanes Pantyhose, Smucker’s (1974-77)

More Pepsi: 70s Spots: Coca-Cola ‘#1’ (1973) & Pepsi ‘Feelin’ Free’ (1974)

More Miller Lite: 70s Spots: Miller Lite (Rosey Grier, 1976)


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