“Red!”

Sixties week continues (and ends for now). I’ll likely post additional 60s era spots every four to six weeks. We’ll see how it goes, but that sounds about right.

Today, grab a look at commercials for Bold Detergent (with the fabulous Jo Anne Worley), Lancers Rosé wine, Dial Deodorant, and Pontiac “dent-proof” bumpers.

BOLD DETERGENT ‘RED!’ COMMERCIAL (JO ANNE WORLEY, 1968)

_{Bold Detergent commercial featuring actor-comedian Jo Anne Worley (‘Laugh-In’). Spot aired circa 1968.}

LANCERS ROSÉ WINE COMMERCIAL (1968)

_{Lancers Rosé Wine commercial featuring a ‘very special day.’ Spot aired June 1968.}

DIAL DEODORANT COMMERCIAL (1969)

_{Dial Family Deodorant spray and roll-on commercial featuring groovy action graphics. Spot aired circa 1969.}

PONTIAC ‘DENT-PROOF BUMPERS’ COMMERCIAL (1969)

_{Pontiac ‘dent-proof’ bumpers commercial featuring a baseball bat wielding spokesperson. Spot aired circa 1969.}

Previously on Sixties Week: Libby’s Sloppy Joes, Chevy, Pizza Spins, Raid (1966-69)

More Bold: 70s Spots: Bold Detergent ‘Polyester’ (1977)

More Lancers: 70s Spots: Lancers Wine (Franklin Cover, 1970) & Gallo Wine (Peter Ustinov, 1974)

More Dial: 70s Spots: Right Guard (Parker Stevenson, 1971) & Dial Antiperspirant (1974)

More Pontiac: Daily 70s Ad : Pontiac Safari Wagon (1978)