70s Commercials: Honda Civic, Spoon Size Shredded Wheat, ‘Barbara Walters Special,’ West Bend Slo Cooker (1977-78)

“Honda – We make it simple.”

Today, it’s all about 1977 and ’78. Here’s the line-up; Honda Civic (with a VO by Burgess Meredith), Spoon Size Shredded Wheat cereal, The Barbara Walters Special (with Bob Hope, Bing Crosby, and Redd Foxx), and the West Bend Slo Cooker. Dig in.

HONDA CIVIC COMMERCIAL (1978)

Honda Civic car commercial featuring narration by Burgess Meredith. Spot aired July 1978.

SPOON SIZE SHREDDED WHEAT CEREAL COMMERCIAL (1978)

Spoon Size Shredded Wheat cereal commercial featuring a comparison to sugary competitors. Spot aired February 1978.

‘BARBARA WALTERS SPECIAL’ PROMO (1977)

ABC promo for “The Barbara Walters Special” featuring interviews with Bob & Dolores Hope, Bing Crosby, and Redd & Joi Foxx. Spot aired May 1977.

WEST BEND SLO COOKER COMMERCIAL (1977)

West Bend Slo Cooker Plus commercial featuring a tiny spokesperson. Spot aired April 1977.

Previously on 70s Commercials: ‘Chug-A-Lug A Lipton!,’ Poppin’ Fresh Crescent Rolls, Handi Wipes, GE Dishwasher (1976)

More Honda: 70s Spots: Honda Civic & Dodge Colt (1976)

More Spoon Size: Daily 70s Spot: Spoon Size Shredded Wheat Cereal (1972)

More Barbara Walters: 70s Spots: Barbara Walters For Protein 21 Hairspray (1972)

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