Joe Simon’s “Your Time To Cry” originally appeared on The Sounds Of Simon LP in early 1971. The song was written by Simon, Raeford Gerald, and Dock Price Jr. and produced by John Richbourg and Simon.

“Your Time To Cry” hit #40 on the US Hot 100 and #3 on Billboard‘s R&B chart and, as you can see in the ad above, #1 on the Cash Box R&B chart. This emotional break-up song with soaring backing vocals is well worth a listen. Spin it below.

JOE SIMON ‘YOUR TIME TO CRY’ (1971)

Previously on Classic 70s Music Ads: Sky (Doug Fieger, 1970)

_{The ad at the top of the post appeared in the February 20, 1971 issue of Cash Box magazine.}