_{Las Vegas – Sahara Superstars (‘Billboard’ magazine, November 04, 1972).}

Here’s a rather splendid November 1972 ad for the Sahara hotel in Las Vegas promoting the Congo Showroom’s superstar headliners. Let’s see, we’ve got Johnny Carson, Frank Gorshin, Jack Benny, Sonny & Cher, Johnny Mathis, Rowan & Martin, and Buddy Hackett.

I’ll take two tickets for each engagement! And I have to wonder what Carson’s stage show consisted of. Did he perform skits and do magic tricks? Maybe a little song and dance? Or was it a taping of The Tonight Show from the Sahara? I’ve no idea but my imagination runs wild.

Previously on Rad Ads: Gottlieb’s ‘Dragon’ Pinball Machine (1978)