70s Spots: James Coburn For Schlitz Light (1977)

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Get that man a refill. Quick!

“The only Light beer with Gusto.”

Actor James Coburn donned Western finery for a series of Schlitz Light beer commercials in the late seventies. I’m pleased to present a pair of these spots for you today from October and November of 1977.

Schlitz Light ‘Cowboy’ Commercial (James Coburn, 1977)

Schlitz Light ‘Sailor’ Commercial (James Coburn, 1977)

Previously on 70s Spots: Burger King With Maureen McCormick & Rosey Grier (1978)

Comments

70s Spots: James Coburn For Schlitz Light (1977) — 2 Comments

  1. In the “Sailor” commercial, it looks like one of the men is Kenneth Tobey, fine character actor who starred in the original “The Thing” in 1951.

    • Hey, you’re right about Tobey. I recognized the face. Thanks for adding the name.