Such plain pockets.

“The big difference between us and them is the pockets…and the price.”

We’re visiting the Jean Genie of 1977 today. First, take in a spot for JCPenney showing off their Plain Pockets line.

After that, a commercial for Lee Jeans which seems to have been co-financed by the Cotton Industry. Both spots aired in November of ’77.

Previously on 70s Spots: ’80 Chevy Monte Carlo, Caprice & Impala (1979)