Listen closely and you can hear the makers of White Out crying.

“The automatic typewriter that’s twice as fast.”

Watch as Xerox goes from producing an “automatic typewriter” (not quite a word processor) in January 1976 to the “Display Typing System” (definitely a word processor) in November 1977.

What will them fancy pants techno superior companies think of next?!

Previously on 70s Spots: ‘Happy Days’/’Laverne & Shirley’ ABC Promos (1978)

More Xerox at Bionic Disco: Sunday 70s Spots: Early Xerox Copiers & Word Processors (’76 & ’78)