Formula ‘more than’ One.
“When you’re having more than one.”
The original Schaefer beer is pretty much gone these days. However, current owners Pabst (the company changed hands a few times) do still supply a few markets with a beer they call “Schaefer.”
Below, you’ll find two Schaefer spots from when the beer was still brewed by the Schaefer family. First George Kennedy (Cool Hand Luke, The Blue Knight) flies into a July 1978 ad. After that, racing champ Mario Andretti cooks up a meal in February of 1979.
Previously on 70s Spots: Trailways Bus (Claude Akins) & Speed Stick (1976)
More George Kennedy at Bionic Disco: Saturday 70s Spots: ‘The Eiger Sanction & ‘Breakout’ (1975)
More Mario Andretti at Bionic Disco: Saturday 70s Spots: ABC TV Promos & Mario Andretti (1978)
Ahhh!! Nothing goes better together than drinking beer and flying planes!!
…or driving Formula One cars!
Fantastic. Several friends of mine and I have been keeping the Schaefer tradition going for 25 years through our self-proclaimed Schaefer Hall of Fame and Ring of Honor. Harder than ever to find – but that’s also part of the fun. We’ve had friends and family bring it to us, bootlegged it home in suitcases on a flight, networked with independent truck drivers to throw a couple of cases in their trailer, etc.
Hey, nice. Sounds fun. Does it taste like you remember from back in the ’70s?
Thanks for checking in and sharing. And good luck with the Schaefer searching!
Schaefer is still a damn good beer. Light, fresh and crisp, with a hint of sweetness. Always my go-to when I can find it.
I’ll grab up a few should I ever come across it. =)