‘He transcended politics and language…’
(Louis Armstrong Bicentennial Exxon commercial, 1976)

“The Spirit of Achievement is the Spirit of America.”

Here’s a Bicentennial spot from Exxon featuring the great Louis Armstrong and his classic version of “What a Wonderful World.” The commercial aired in early January of 1976 and was produced in ’75.

Previously on 70s Spots: Colt 45 ‘Jaws’ (Billy Van, 1976)