A bottle on the box.
(Grecian Formula 16 commercial, 1975)

“It’s as easy to use as water…”

The following product always makes me think of Ronald Reagan, who famously-claimed he didn’t use hair dye. Did he, perhaps, use Grecian Formula 16 instead?

The spot below aired in January of 1975 and was likely produced in 1974.

Previously on 70s Spots: American Express ‘NYC’ (1974)