It’s Ba Ba Wa Wa!
“Protein 21 holds with body.”
Here’s Barbara Walters promoting Protein 21 hairspray while leading into a commercial break on NBC’s The Today Show. The spot aired in May of 1972.
Previously on 70s Spots: Cobbie Cuddlers Shoes (1979)
70s Spots: Barbara Walters For Protein 21 Hairspray (1972)