Ice cold gusto! (Schlitz commercial, 1973)
“When you reach for gusto – you’re reaching all the way.”
Here’s a sixty second spot for Schlitz beer that aired in October of 1973. In this one, a bunch of American sailors play baseball with their Japanese counterparts in Yokohama. Competitive sports, international camaraderie and gettin’ smashed. Now, that’s grabbing the gusto!
Previously on 70s Spots: Daily 70s Spot #439: Champion ‘Daytona 500’ (1973)
More Schlitz at Bionic Disco: Daily 70s Spot #434, 435: James Coburn For Schlitz Light (1978)