“The automatic choice in automatic cameras.”
Today, we find Bruce Jenner (now known as Caitlyn Jenner) as spokeperson for the Minolta XG-1. The spot aired in December of 1979.
In the summer of 1976, Jenner won the Olympic decathlon title at the Montreal Games, gaining the unofficial title of “World’s Greatest Athlete.”
Previously on 70s Spots: Daily 70s Spot #393: ABC TV Stars ‘Still The One’ Promo (1979)