Lookit! A Cricket! (Cricket lighter mascot commercial, 1975)
“America’s favorite disposable lighter.”
It’s July of 1975 today and we’ve got two memorable commercials on display. Firstly, one of a series of animated singing mascot commercials for the Cricket lighter. I’m about 95% certain the Cricket is voiced by Ronnie Schell (best known for playing Duke Slater on Gomer Plye, U.S.M.C.).
After that, we have a classic spot featuring a sharpshooter firing at a Master Lock padlock. Good stuff.
Previously on 70s Spots: GE & Motorola TVs (1972)