Ford Courier pickup. (‘Popular Science’ magazine, July, 1978)

“A tough way to go truckin’…”

A stylish use of the Bionic Disco font in this ad. Ford Courier pickup originally appeared in the July, 1978 issue of Popular Science magazine.

(Source: Popular Science)

Previously on Rad Ads: Levi’s Sportswear ‘Fleeced’ (1978)