Old Spice ‘Heart Belongs To Daddy.’ (‘LIFE’ magazine, June 12, 1970)

“Is there a better reason to give him Old Spice for Father’s Day?”

Awwwww. Old Spice ‘Heart Belongs To Daddy’ originally appeared in the June 12, 1970 issue of LIFE magazine.

(Source: LIFE)

Previously on Rad Ads: Trans-Am Champion Datsun (1972)