_{Dickies ‘Working Class’ Wear. (‘Popular Mechanics’ magazine, November, 1978)}

“We’d sell a lot more if they weren’t so damned durable.”

A happy prisoner and his cheerful guards. Daily 70s Ad #320: Dickies ‘Working Class’ Wear originally appeared in the November, 1978 issue of Popular Mechanics magazine.

(Source: Popular Mechanics)

Previously on Daily 70s Ad: Wings At Budokan, Tokyo (1975)