“Converse makes ’em, but Sears gives ’em soul.”
It’s a “soul” pun. See what they did there? Daily 70s Ad #211: ‘The Winner’ Converse Shoes For Sears originally appeared in the August, 1977 issue of Boy’s Life magazine.
(Source: Boy’s Life)
Previously on Daily 70s Ad: Bicentennial ‘76 Bricks’ (1976)