“When is a headache The Excedrin Headache?”
This issue also featured the NYC opening of a film called Star Wars. Daily 70s Ad #138: ‘The Excedrin Headache’ originally appeared in the May 30, 1977 issue of New York magazine.
(Source: New York)
Previously on Daily 70s Ad: McDonald’s ‘Cheeseburger Smile’ (1972)