“Smile and say cheeseburger.”
A cheeseburger that year would only set you back around 30 cents. Daily 70s Ad #137: McDonald’s ‘Cheeseburger Smile’ originally appeared in the June, 1972 issue of Ebony magazine.
(Source: Ebony)
Previously on Daily 70s Ad: Seagram’s ‘Golf Couple’ (1972)