Jim McKay reporting for the Timex Marathon digital watch, 1977.

“Tough enough to be a Timex.”

This Sunday, I’ve got a pair of watch commercials for you. Digital watches, because they were the hottest and hippest 70s’ tech for your wrist!

First up, famed sports journalist, Jim McKay for Timex (who you’ll remember from many ads of this sort). Then, we have Leonardo da Vinci and Mona Lisa for Speidel. Yes, just watch (bad pun intended).

Previously on 70s Spots: Remington & Norelco Shavers (1978)