“There’s a simple virtue that separates the extraordinary from the ordinary…Dedication.”
A timeless ad: 38-years-old, but it could be run virtually unchanged today. Daily 70s Ad #91: Beefeater Gin ‘Dedication’ originally appeared in the May 24, 1976 issue of New York magazine.
(Source: New York)
Previously on Daily 70s Ad: Seagram’s V.O. Canadian ‘Very Smooth’ (1970)