“Start fresh with Belair.”
So sturdy you can sit on it. The cooler, that is. Not the cigarette pack. Daily 70s Ad #78: Belair Cigarettes ‘Double-Duty Cooler’ originally appeared in the July, 1975 issue of Popular Mechanics magazine.
(Source: Popular Mechanics)
Previously on Daily 70s Ad: RCA XL-100 TV Set (1972)