“Alive with pleasure.”
As far as I can tell – this happy couple are staring at the front of this fellow’s trousers while he fiddles in his pocket. I have nothing else to add. Daily 70s Ad #70: Newport Cigarettes ‘Menthol Pumpkin’ originally appeared in the November 10, 1972 issue of LIFE magazine.
(Source: LIFE)
Previously on Daily 70s Ad: John Deere Lawn Riders (1973)