“The real machines.”
Benelli is an Italian motorcycle company founded in 1911. According to Wikipedia, Benelli bikes from the 70s command high prices in the used marketplace.
Daily 70s Ad #20: Benelli Mini-Cycles originally appeared in the January, 1972 issue of American Motorcyclist magazine.
(Source: AMA)
Previously on Daily 70s Ad: Jim Backus For LA-Z-Boy (1970)