Tires replaced hooves. I guess that makes these guys buddies. (Michelin commercial, 1979)

“At Michelin – we put you first.”

Let’s roll out our Daily 70s Spot. Here’s a Michelin tires commercial featuring Bibendum aka The Michelin Man. Spot aired in October of 1979.

Yeah, Bibendum. Who knew?

Previously on Daily 70s Spot: Hellmann’s Mayonnaise ‘Bring Out The Best’ (1973)