Choosy Carol chose Jif (Jif Peanut Butter, 1977)
Tension! Suspense! Peanuts! In this Jif Peanut Butter commercial, snatched from the TV in December, 1977, Mrs. Carol Heintzelman bravely digs into a disguised jar and samples a mysterious substance.
Jif’s blind taste test and the “Choosy mothers choose Jif” campaign ran throughout much of the 1970s and well beyond. Bite into it.
Previously, on Daily 70 Spot: Hillbilly Bread (1978)