Levi's 'Old Trademark" out for a walk in 1977.

Levi’s Jeans had a surprisingly good (and psychedelic) series of TV commercials in the 1970s. The one you are about to enjoy below was directed by Robert Abel for the ad agency Foote, Cone & Belding and appeared on televisions across America in 1977.

The real question? – Who’s gonna clean up the denim droppings after that thing’s walk? Aww, lil’ Trademark. He’s so cute we don’t mind!